GIST Online: TechConnect and Guru

The Lean Startup method for startups is quickly becoming the new global standard for business model development. A cornerstone of this approach is determining “Product/Market fit (PMF)”. Entrepreneurial expert Steve Blank described PMF as a match between an entrepreneur’s “understanding of the customers’ needs and whether your solution matches it.” Determining fit has been identified as a first step to building a successful venture, particularly as investors are increasingly attuned to whether a startup’s business model has evaluated whether there is a fit for the startup’s product to the market. Join the May 10 TechConnect to learn how investors and serial entrepreneurs evaluate a solid PMF and how you can too! – See more at:


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